Radio advertising is buying commercials to promote products or services. Advertisers pay commercial radio stations for airtime and, in exchange, the radio station broadcasts the advertiser’s commercial to its listening audience. As a business owner, how can you take advantage of radio advertising? How do you get your target audience to hear your radio ad message and follow a certain call to action?
In radio advertising, there are numerous types of commercials that an advertiser can choose, similar to how brands might pursue different print advertising options (newspaper vs. magazine, for example) or online advertising options (email vs. social media). Let’s take a look at a few of the more popular types of radio advertisements.
A live read is when the radio personality/ DJ reads out your advert live on air. Listeners are already familiar with the radio personality’s voice and they are more likely to engage with the advert. Live reads also help your brand stand out from the rest, shining a spotlight on your message.
This type of ad is for those that are looking for a subtle approach to their radio advert. You can choose to sponsor news, competitions, sports, traffic or any of the regular programming on that particular radio station. Let’s look at some advantages of sponsored adverts
You guessed it, McDonalds. Case in point of how a great jingle stays memorable and the listener can easily identify what the brand is. The fact that you read that with your eyes and your mind played the jingle in your head based on memory is just amazing wouldn’t you agree? That connection between music and memory is almost guaranteed, which is why most people gravitate toward this type of radio advert. Ever notice how even the annoying jingles just get stuck in your head and you find yourself humming or singing it throughout the day? The power of radio advertising.
There is something reassuring about hearing other people’s experiences with a particular product or service. Testimonial adverts are exactly that; people giving a real-life account of how they found your product or service. As humans, we feel more comfortable trying something new if someone else has tried it before, because in our minds we know that advertisements are made with the sole intention to make something appealing for you to buy into it. Using testimonial adverts makes the audience more receptive and adds credibility for the brand.
Like storytelling, you want the listener to create the whole picture in their minds, get their imagination working. Adding characters that are relatable helps them connect with the story and makes them want to find out what happens next, which means they will have to stay tuned in. Example, a couple is on a road trip, they pull up to a McDonalds drive through and they are discussing what they will order. The voice over artists need to deliver perfectly on the execution, in order for this type of advert to be effective.
This type of radio advertisement usually focuses on the advantages of the brand that is advertising, important information such as how listeners can get in touch with you, address or email or phone details and is generally in a monologue format.
Very Large Audiences - Radio reaches very large audiences infect in Villages also.
Cost Efficient - As per their coverage Radio ads are very Cost Efficient
Personal Touch - During listening Radio most audience are Alone at that point of time and they totally focused on Radio.
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